Ep. 107: Driving Engagement Through Research with Christine Fares Walley
Jennifer Drago 
Christine Fares Walley, president of Holleran Consulting, explains how her clients use satisfaction surveys to drive engagement and revenues.
In this episode, host Jennifer Drago interviews Christine Fares Walley, president of Holleran Consulting, the nation’s leading provider of engagement surveys for providers serving older adults. Jen and Chris discussed trends that Holleran is seeing in employee engagement and resident engagement since COVID, as well as employees’ greatest life stressors as reported in Holleran’s employee wellbeing survey.
In addition, they discuss Community Needs Assessments and how senior living providers can use this research project to drive partnerships, strategy and service planning that amplify the provider’s mission outside the walls of the senior living community.
Executives will enjoy hearing the recent trends shown in Holleran’s research of employees and residents of senior living providers. As discussed during this episode, having this research knowledge can help providers tailor efforts to improve employee retention and resident satisfaction, thereby saving time and money.
Holleran is the nation’s leading provider of actionable engagement & satisfaction surveys for those who serve older adults.
For more than 30 years, Holleran has specialized in researching and consulting with senior living providers, retirement communities, and healthcare and public health systems to develop business strategies that match their mission, vision and values.
Utilizing both public and proprietary data, alongside our extensive survey benchmarks, leaders gain a clear vision of the strengths and opportunities within their business.
Chris has a real passion for her work, advocating especially for seniors to make sure they have options to age in place with respect and dignity. With strong skills in strategic development, team building and customer service, Chris approaches her work with a keen eye for all operational aspects of her community, plan, or program.
Chris joined Holleran Consulting in May 2021 as President and brings her extensive experience in healthcare marketing, sales, communications, and operations. Responsible for the operations, sales, and marketing of Holleran, Chris is focused on building strong relationships with clients assuring that Holleran is always providing relevant tools to achieve their survey goas.
Prior to joining Holleran, Chris was a Sales and Marketing Consultant for Tandem Senior Living Advisors, parent company of Holleran, and created sales and marketing strategies that lead to significant increases in sales and move-ins. Understanding what motivates prospective residents to move and how to untangle their concerns contributed to her ability to identify and meet the needs of life plan community prospective residents thru effective marketing messaging and sales techniques.
Previously, as the Director of Marketing, Sales, and Communications for Trinity Health PACE (Program of All-Inclusive Care for the Elderly) in Michigan, Chris was responsible for guiding 13 PACE programs in all stages of development to achieve enrollment goals and brand recognition across the country. She also served as Director of Marketing and Public Relations for St. Francis Medical Center, Trenton where she designed a re-branding campaign that successfully positioned the hospital as a leader in Cardiovascular Services.
Walley received her MBA from Rider University and a degree in Economics from The College of New Jersey (TCNJ), where she served as President of the Alumni Board for several years.
Connect with Chris on LinkedIn.