Ep. 129: A New Concept in Middle Market Senior Living
Jen Drago 
In this episode, host Jennifer Drago interviews two guests about an innovative middle market senior living product they have under development.
In this episode of Senior Living Visionaries, host Jennifer Drago interviews two guests about an innovative middle market senior living product they have under development: Matt Thornhill, Founder and CEO of Cozy Home Community, and Jim Pieffer, President and CEO of Presbyterian SeniorCare Network.
Cozy Home Community, also known as pocket neighborhoods or cottage communities, feature 12 homes built around a community center. Generally, four of these neighborhoods are combined on one parcel for a total of 48 homes and up to 96 residents. This co-housing model requires seniors to volunteer a certain number of hours per month using their strengths for the benefit of their community and have a true desire to be social and active with their neighbors. Cozy Home Community uses modular-built homes that have consistent quality and can be developed more quickly than traditional construction.
Presbyterian SeniorCare Network and the Slippery Rock University Foundation have partnered to create the first Cozy Home Community in Slippery Rock, PA. Jim and Matt discuss the benefits of integrating university resources and creating an intergenerational community. They emphasize the importance of partnerships, zoning considerations, and creative financing in developing such communities.
Matt and Jim offer advice for senior living organizations interested in serving the middle market, stressing the need for collaboration and keeping operating costs low. The episode concludes with optimism for the future of senior living and the potential for expanding the Cozy Home Community model in other locations. This episode highlights a forward-thinking approach to meeting the needs of the aging population through innovative community design and strategic partnerships.
Want to learn more about Cozy Home Community? Download this PDF and visit their website.
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About Our Guests:
Jim Pieffer is President and CEO of Presbyterian SeniorCare Network, the largest senior living provider in western Pennsylvania.
Presbyterian SeniorCare Network provides a continuum of care and services at 53 communities across 10 counties of western Pennsylvania serving approximately 6,500 seniors and families annually.
Jim has over 38 years of affordable housing and long-term care experience and has served on several national and state committees on affordable housing and assisted living. He has overseen the development and renovation of over 40 communities serving seniors and persons with disabilities. Mr. Pieffer holds a Master’s Degree in Health Administration from the Graduate School of Public Health at the University of Pittsburgh.
Connect with Jim on mail at jpieffer@srcare.org or on LinkedIn at https://www.linkedin.com/in/james-pieffer-62916628/
Matt Thornhill:
Matt Thornhill was inspired to create the Cozy Home concept in 2020 after a 40-year career in advertising, marketing and consulting. In 2003, Matt founded the Boomer Project think tank, quickly establishing himself as the leading authority on marketing and understanding aging Boomers. His book, Boomer Consumer, was named a top ten marketing book the year it was published.
Matt's goal is create new housing options for aging Boomers where they can live together in community, accessing services from the broader community, and serving one another at this stage of life.
Connect with Matt by email at matt@cozyhomecommunity.com or on LinkedIn at https://www.linkedin.com/in/mattthornhill/
About the Show:
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