Mike Brindley, Chief Sales Officer at Solutions Advisors Group, discusses sales warning signs and metrics that executives should look for.
In this episode, host Jennifer Drago interviews Mike Brindley, Chief Sales Officer at Solutions Advisors Group. They discuss warning signs and metrics that executives should look for when their community is not meeting sales or occupancy goals. They also discussed current trends and gestation periods in senior living sales and how to overcome resistance in prospects who are worried about the economy and the real estate market.
Leaders of senior living communities and anyone in the senior services industry would benefit from listening to this episode to understand the current mindset of seniors as well as effective sales strategies to use amid current market conditions of high inflation, cooling real estate prices and a looming recession.
At Solutions Advisors, we create and execute plans for operations, sales and marketing that empower senior living communities to realize their potential.
We provide Sales Consulting, Strategic Marketing, Creative Solutions and Digital Marketing. Whether you’re looking to increase occupancy, expand services or simply re-engage your sales team, we start with a thorough analysis of your market position and then formulate a strategic marketing plan with measurable goals. And we measure results continuously to ensure wise expenditure of your marketing dollars.
Mike Brindley brings more than 27 years’ experience in operations, sales and marketing, and community development. His ability to manage properties from a regional level in both sales and operations offers clients a holistic and comprehensive perspective.
During his tenure at Solutions Advisors, Mike has improved occupancy at both CCRC’s and rental retirement communities. His approach is successful because he works collaboratively with the sales team to be more strategic in the sales process.
Prior to his time with Solutions Advisors, Mike served in numerous Regional Operations and Sales roles with two of the largest for-profit senior housing companies – Sunrise and Holiday.
Connect with Mike on LinkedIn.