Ep. 105: Middle Market Housing Strategies with Jon Fletcher

Jul 16, 2023 |

Jon Fletcher, Senior Vice President of Presbyterian Homes and Senior Housing Partners, shares strategies for adding housing to serve the middle market

On this episode, host Jennifer Drago interviews Jon Fletcher, Senior Vice President of Senior Housing Partners, a division of Presbyterian Homes and Services. They discussed the financial performance of middle-market senior living projects and strategies for successful middle-market development.

Senior living providers will be interested to hear Jon’s expertise on how these middle market projects can be financed and what the capital stack can look like on these projects. Jon shares how CCRC providers can add middle-market projects to their portfolio without diluting their premiere brand and also discusses alternative strategies that can be considered at this time such as land banking and acquisitions.

Jon offers a white paper on successful tenets of middle market development that can be accessed by subscribing to the Senior Living Visionaries podcast at www.seniorlivingvisionaries.com


As a full service organization, Senior Housing Partners is a nationally recognized leader in turn-key senior housing development. From strategic planning and product positioning to site selection, zoning and regulatory compliance, we work through all the details.

SHP serves as the development arm of Presbyterian Homes & Services, and as development consultant to other not-for-profit sponsors of senior housing, assisted living, and nursing care centers. PHS is the fourth largest non-profit provider of senior services in the country.



Jon Fletcher joined PHS in 2018 after serving on its Board of Directors for 2 years.

Jon has $2 billion of project development and financing experience, with specific expertise in multi-unit housing, mixed-use, and suburban/urban development. Jon is a frequent speaker on the topic of multifamily, senior housing, multi-site, brownfield, and middle-market real estate development.

Jon is also an 8-year Army veteran (Operation Iraqi Freedom), a “40 under Forty” winner from the Minneapolis Business Journal, and has previously served on the Board of Trustee’s of Presbyterian Homes & Services, Crown College, The Bridge for Youth, Heritage Academy of Science and Technology, and the Urban Land Institute-Minnesota’s Young Leaders Group.

Jon has a BA in Music Performance from Crown College, an MBA in Finance from University of Wisconsin-Whitewater, and has completed Executive Education coursework at MIT.

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Categories: : Goals, Podcast, Sales, Strategy, Vision